SEO Audit for Small Businesses
An SEO audit shows what is limiting your search visibility, where the strongest opportunities are and what deserves attention first.
Unlike an automated website score, your Found First audit is personally researched and prioritised around your customers, competitors and commercial goals.
You receive a practical action plan for Google Search, Google Maps and AI-assisted discovery (including how your business may appear in ChatGPT), and a Content Roadmap. The audit starts from £590 plus VAT where applicable, with no ongoing contract required.
Send your website and a short note about the enquiries you want. I will take an initial look and confirm whether the audit is the right starting point for you.
12+ years of hands-on SEO and content experience | Built content businesses reaching 6 million website visits a year | Founder-led analysis
Know what to fix first
Most businesses already have plenty of possible SEO tasks. The audit identifies the work most likely to improve useful visibility and enquiries.
It is particularly useful when:
You leave knowing what to do first, what can wait and which work needs specialist help.
More useful than an automated score
Tools can find broken links, missing tags and crawl problems. They cannot reliably judge which issues matter commercially, which pages should change or why a competitor wins the enquiry.
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Automated SEO checker |
Found First SEO & GEO audit |
|---|---|
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Produces a general score |
Explains what deserves attention first |
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Lists technical warnings |
Connects technical issues with visibility and enquiries |
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Uses a standard template |
Researches your business, customers and competitors |
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Finds possible errors |
Provides a prioritised action plan |
What I examine
The exact emphasis depends on your website, market and goals. A typical audit covers four connected areas.
Technical and on-page foundations
• crawlability, indexation, redirects and canonicalisation
• site structure, internal links and page discoverability
• on-page issues that may prevent important pages from performing
Commercial pages and content
• keyword and search-intent opportunities connected to your services
• missing, weak, overlapping or self-competing pages
• content to improve, combine, remove or create
Competitors, local visibility and trust
• which competitors are visible and what appears to support them
• Google Business Profile and local-search opportunities where relevant
• reviews, profiles and third-party evidence that support trust
GEO and AI-search visibility
• whether relevant AI systems mention your business or competitors
• which sources and brands appear in useful AI-generated answers
• where clearer content or credible external evidence may help
SEO remains the foundation. GEO considers whether your business is also understandable and credible enough to appear in AI-assisted search journeys.
⭐️⭐️⭐️⭐️⭐️
The Google Search Console speaks for itselfDave pulled apart a first-mover proposition website with laser precision...
...What I now have is a structured 40-piece content roadmap, organised into six topic clusters with clear hub-and-spoke architecture and internal linking logic I genuinely didn't understand before.
I know which pages to build first, why, and how they connect. The content structure is mapped across awareness, consideration and decision stages — so every piece of content has a purpose in the buyer journey rather than just existing.
The Google Search Console data since then speaks for itself — both impressions and clicks have trended upward in a way they simply weren't before.
What you receive
The final scope depends on the website. You will know the deliverables, price and delivery date before work begins. VAT is added where applicable.
How the audit works
I've made the process stress-free for you. I'll confirm the scope and price before beginning, then deliver the findings in a clear priority order.
Tell me about the business
Send the website, the services that matter most and what you want search visibility to achieve.
I confirm the scope
I take an initial look and confirm whether the audit is suitable, what it includes, the fixed price and the delivery date.
You receive your prioritised plan
I research the website, competitors and search landscape, then explain what matters and what I recommend doing first. Use the plan internally or ask Found First to help implement it. There is no obligation to continue.
⭐️⭐️⭐️⭐️⭐️
I’m very impressed with the resultsI received a visibility audit from foundfirst for the website of my practice as an alternative therapist specializing in psychotherapy in Hamburg, and I’m very impressed with the results.
For me, this has essentially opened up a whole new world, which – thanks to the dedicated team at foundfirst – I was able not only to discover but also to fully understand.
My new knowledge on topics such as content structure, internal linking, and SEO priorities is helping me position my practice more clearly and implement targeted measures to increase my visibility and reach more clients.
I particularly liked the well-organized presentation in the content plan as well as the clear structure of the various implementation phases.
From simple “quick fixes” like optimizing the Google Business Profile to a detailed, long-term SEO strategy, everything was presented in a way that was easy to follow and practical.
The support and communication with the Found First team were excellent at all times – professional, fast, reliable, and on an equal footing. I felt very well supported throughout the entire process. Thank you so much for the great collaboration!
Translated from German
Experience behind the recommendations
I am Dave Bell, an independent SEO consultant and co-founder of Hurry The Food Up, which was sold in 2025.
Over more than 12 years, I helped build that content-led business to around 4.2 million website visits per year, with a peak above 6 million during Covid, more than 100,000 app downloads and an email audience of over 80,000 people.
That experience taught me to connect traffic with the offer, evidence and route to enquiry. I will also say when an SEO warning is unlikely to matter or another problem deserves attention first.
You can read here what real clients had to say about Found First SEO.
Frequently asked questions
How much does an SEO audit cost?
The Found First SEO & GEO Visibility Audit starts from £590 plus VAT where applicable. I confirm the scope and fixed price before work begins.
How long does the audit take?
Timing depends on the website and current workload. I confirm the delivery date before you book.
Is this a technical SEO audit?
Technical SEO is included where relevant, but the audit is broader than a technical checklist. It also examines search intent, important pages, competitors, content gaps, internal links, local visibility, trust and AI-assisted discovery.
What is the difference between an SEO audit and a GEO audit?
SEO examines visibility in conventional search. GEO considers whether AI systems can understand, verify and mention the business. Found First combines them because clear pages, strong foundations and credible evidence support both.
Do you implement the recommendations?
Yes, when the work is a good fit. You can also use the audit independently or hand it to your existing developer, writer or marketing team.
Can you guarantee rankings or AI mentions?
No. Results depend on competition, relevance, authority and systems outside any consultant's control. I can provide careful research and practical recommendations, but not control over a search result.
Let's Do It Together
Stop guessing what your website needs
Send your website and tell me which services need more enquiries. I will take an initial look and tell you whether the audit appears to be the most useful next step.
Or send your website for an initial check.