SEO • GEO • Content Production
Turn Google, Maps and AI search into more customers
If the right people cannot find you, or your competitors look easier to trust, then you lose enquiries before the conversation even starts.
Work directly with Dave Bell, an independent SEO consultant with more than 12 years’ experience building search-led businesses that have reached millions of annual website visits.
Found First SEO helps you and your business improve your visibility across Google Search, Google Maps and AI-driven search, so more of the right people can find, understand and choose you.
You probably don’t have a service problem. You may have a visibility problem.
Founder-led SEO built on real search growth
Found First is a UK and Germany-focused SEO and GEO consultancy for businesses that want clearer visibility, better content and more qualified enquiries.
We specialise in the UK and German search markets, with content strategies that support the full customer journey: from the top of the funnel all the way to the bottom.
We don't just create content, either. We create a clear roadmap to help you build the high-quality pages, answers, trust signals and search presence your potential customers need before they even enquire.
Smarter SEO. Clearer priorities. More qualified enquiries.
Not your usual SEO agency
Good SEO is not about chasing traffic for the sake of traffic.
It’s about helping the right people find you when they are already looking for answers, services, comparisons or solutions.
We use SEO experience, content strategy, competitor research and AI-assisted workflows to uncover the opportunities that matter most.
That means less guesswork, clearer priorities and a stronger path towards more qualified leads.
SEO shaped by real-world results
Found First SEO was founded by Dave Bell, who has spent more than 12 years building search-led websites, content systems and digital businesses.
He co-built Hurry The Food Up into one of the world’s largest vegetarian food websites, soon followed by several others, reaching more than 4.2 million annual views (peaking at 6 million during Covid), 100K+ app downloads, a meal plan subscription service and an email audience of more than 80K subscribers.
That growth came from high-quality content, strong search visibility and a clear commercial focus.
But years of Google updates, changing click behaviour and the rise of AI search made one thing obvious:
Traffic on its own is fragile.
The right visibility is valuable.
The businesses that win are not always the ones with the most visitors. They are the ones that attract the right people, build trust before the first conversation and turn discovery into action.
Found First SEO was built to help other businesses do exactly that.
Being online is not enough
Your website might look professional.
Your service might be excellent.
Your customers might love what you do.
But if your business is hard to find, hard to understand or hard to trust online, potential customers may choose someone else before they ever speak to you.
Today, people do not only search in one place.
They use Google, Maps, reviews, comparison content, AI answers and tools like ChatGPT, Claude, Gemini and Perplexity.
Strong visibility is no longer just about ranking one page for one keyword.
It is about being present across the wider search journey with clear content, stronger trust signals, local relevance and a website that explains your value properly.
Find out where enquiries are being lost
Start with a Visibility Audit
The Found First Visibility Audit gives you a clear picture of your current online visibility and a practical roadmap for improvement.
It reviews your website, content, technical setup, competitors, search opportunities and AI-search readiness, so you can see what is holding you back and what to fix first.
Each audit is fully personalised to your business, target audience and location.
The audit includes:
Best for
What you actually receive
A good audit should not just tell you what is wrong.
It should show you what matters most and what to do next.
Found First audits are designed to give you:
No automated one-click report.
No generic checklist.
No confusing data dump.
Just a clear explanation of where you are now and what to do next.
Trusted by businesses that want clarity
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The Google Search Console speaks for itselfDave pulled apart a first-mover proposition website with laser precision...
...What I now have is a structured 40-piece content roadmap, organised into six topic clusters with clear hub-and-spoke architecture and internal linking logic I genuinely didn't understand before.
I know which pages to build first, why, and how they connect. The content structure is mapped across awareness, consideration and decision stages — so every piece of content has a purpose in the buyer journey rather than just existing.
The Google Search Console data since then speaks for itself — both impressions and clicks have trended upward in a way they simply weren't before.
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For me, this has basically opened up a whole new world!I received a Visibility Audit from Found First for the website of my practice as a naturopathic psychotherapist in Hamburg, and I’m very impressed with the results.
For me, this has essentially opened up a whole new world…
…My new knowledge on topics such as content structure, internal linking, and SEO priorities is helping me position my practice more clearly and implement targeted measures to increase my visibility and reach more clients.
I particularly liked the well-organized presentation in the Content Plan as well as the clear structure of the various implementation phases.
From simple “quick fixes” like optimizing the Google Business Profile to a detailed, long-term SEO strategy, everything was presented in a way that was easy to understand and practical.
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Importantly, it showed me a strong gap in the marketMost of my customer acquisition is through YouTube, and my SEO and blog-based work has always been fairly limited, just stuff I've picked up over the years.
But even with the small amount of time I’d put in, I could see potential and knew it was an area I needed to invest more time in.
I had an audit with Dave and it very clearly highlighted the areas I need to fix the most. More importantly, it showed me a strong gap in the market where I could start creating pieces that are much more likely to rank and bring a good return for my business.
The audit was provided quickly but very thorough, and it's given me a clear plan of what to work on.
That's really helpful for someone like me who's time-strapped with all the other projects in my business and just wants to be clear about what to focus on, with an expert telling me what to do and then helping me do it (My brain just could not cope with having to pick it apart myself!).
I'd recommend it to anyone who wants clarity on what their website is doing from an SEO/GEO point of view, and how to improve it.
Content strategy across the full search journey
Some customers are just starting to understand their problem.
Some are comparing options.
Some are ready to enquire.
Your website needs to support all of them.
Found First helps you plan and improve content across the full funnel:
TOFU - Top of Funnel
Helpful guides, explainers and educational content that build early trust.
MOFU - Middle of Funnel
Comparison pages, problem-led content and decision support for people weighing up their options.
BOFU - Bottom of Funnel
Service pages, location pages, audit pages, pricing content, FAQs and trust-led pages that help ready-to-act customers choose you.
This is how SEO becomes more than traffic.
It becomes a system for visibility, trust and better enquiries. You can be seen by potential leads from the very beginning all the way through the buying your products or services.
Services
Choose the level of support that fits your current position – from a one-off audit showing what to fix first to ongoing SEO designed for steady or ambitious growth.
Visibility Audit
Clarity before you invest in ongoing SEO
An extensive review of your website, content, competitors and technical setup, with a practical roadmap for improving visibility across Google, Maps and AI-driven search.
- Technical SEO and indexation review
- Keyword and search-intent research
- Competitor and search-result analysis
- Review of priority service pages
- Content gaps and missed opportunities
- Internal linking and website structure
- Local SEO and Google Business Profile review where relevant
- GEO and AI-search visibility checks
- Prioritised action plan, including a Content Roadmap where useful
Growth SEO
For businesses that want a steady flow of better enquiries
Ongoing SEO support focused on improving key pages, increasing qualified search traffic and turning your website into a stronger source of leads, customers and sales.
- Monthly SEO plan based on your goals
- Optimisation of priority pages
- Technical improvements and guidance
- Internal linking and website structure
- Local SEO and Google Business Profile support where relevant
- Content creation and optimisation
- Trust-building content and authority signals
- KPI reporting and monthly review
- AI-search visibility built into the strategy
Pro SEO
For businesses that want SEO to become a serious growth channel
A more intensive SEO partnership for companies in tougher markets, competitive niches or multiple locations, with broader research, content and implementation.
- Everything included in Growth SEO
- Strategy across multiple services, locations or markets
- Deeper competitor and opportunity research
- Broader content planning and production
- More intensive optimisation of key commercial pages
- Advanced website structure and internal linking
- Stronger trust, authority and backlink strategy
- Closer strategic and implementation support
- Detailed KPI reporting and regular strategic reviews
Prices exclude VAT where applicable.
UK and German search market specialists
Found First is British-founded, Germany-based and focused on the UK and German search markets.
That matters because search behaviour, language, content expectations and buyer journeys are not identical in every market.
A page that works in the UK may need a different structure, tone or trust angle in Germany.
A German service page may need different proof, local signals and wording before it converts.
Found First helps businesses build visibility with that context in mind.
Why Found First?
Found First is built on more than theory. It is shaped by years of building search-led businesses, growing real audiences and turning visibility into measurable business assets.
Proven search-led growth
Founder Dave Bell has spent 12+ years working in SEO, content strategy and search-led growth.
That experience includes building content businesses that reached 4.2M annual views, 100K+ app downloads and an email audience of more than 80K subscribers.
Deep search and content knowledge
We understand how search visibility is built across the full customer journey.
From early educational content to comparison pages, service pages, local pages and bottom-of-funnel content that helps people choose.
Founder-led strategy
Your audit is not handed off to a junior team or reduced to a one-click report.
Found First work is shaped by senior, practical SEO judgement:
what matters, what can wait, and what is most likely to improve visibility, trust and enquiries in the best time.
What people are saying about Found First SEO
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Strong RecommendationFound First’s visibility audit was extremely helpful for my travel and family website and was carried out very professionally.
I found the thorough analysis of my website’s potential in terms of Google, AI, and ChatGPT visibility – as well as the many concrete and realistic recommendations – particularly valuable.
Thanks to the consultation, I now have a much better understanding of how content structure, internal linking, and long-term SEO strategies should be effectively organized.
I also found the suggestions for additional passive income sources and for the long-term development of the website particularly interesting.
Communication was always pleasant, structured, and tailored specifically to my website. I now have a much clearer roadmap and a much better understanding of which measures truly take priority. I highly recommend this to anyone who wants to improve their visibility in a sustainable way.
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Clear, practical and highly recommendedI work as a body therapist in Hamburg-Altona, where we offer both individual therapy and group sessions. I booked a Visibility Audit for our practice, and working with Dave was pleasant, straightforward and impressively quick from the very beginning.
Within a short time, we received a highly detailed report that gave us a clear overview of our current visibility and positioning within the market.
The amount of information initially felt a little overwhelming. However, as we worked through the report, it quickly became clear how accessible and practical the findings were. Even without specialist knowledge of online marketing, I could easily understand where our digital presence was already performing well and where further opportunities remained.
The specific recommendations and clear structure of the analysis were particularly valuable. They helped me look at our practice from a new perspective and establish priorities for our next steps.
I would therefore highly recommend working with Found First.
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A real Eye-OpenerThe visibility audit and subsequent consultation with Found First were a real eye-opener for my Business English Service.
Since Business English over the phone occupies a very specific niche, it was important for me to understand how I could present it more effectively online. The consultation made it clear to me that traditional SEO isn’t enough for CASTLE® Pro.
As a provider of a virtually unknown service that isn’t in high demand and isn’t region-specific, our priority is now clearly on GEO (Generative Engine Optimization).
Dave explained to us, both patiently and clearly, how essential it is to integrate the website and search engine with all their associated components – from content structure and internal linking to optimizing the Google Business Profile for Google Maps.
In addition to their in-depth expertise, I was particularly impressed by the excellent advice and friendly support from the Found First team. Thanks to their professional guidance, my business now has a clear, long-term roadmap.
With this truly well-thought-out content strategy and concrete, practical recommendations, I finally feel confident that I can position my offerings professionally online and specifically improve my discoverability.
Now it’s time to put it into action, and I’m super motivated because I feel confident that I’ve finally understood how to go about it. Thank you so much, Dave!
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SEO is not a quick fix. That is exactly why it works
The strongest SEO results take time to build.
But that is also what makes them valuable.
When the strategy is right, the gains start to compound.
Better content supports stronger rankings.
Stronger visibility builds more trust.
More trust brings better enquiries.
And over time, that creates a more reliable flow of leads, customers and sales.
This is not about chasing short-term spikes. It is about moving your customers through the entire funnel.
It is about building visibility that keeps working for your business month after month.
If you ever feel like you should be getting more online customers but can't quite work out how or what to do next, contact us.
Any more thoughts?
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Thanks to the specific recommendations and the structured roadmap, we now have a clear directionThe team at the Gut Grambek Golf Club e.V. is very satisfied with its collaboration with the Found First team.
The comprehensive and detailed analysis of our online presence, along with the personalized, expert advice, has provided us with valuable insights into how we can further improve our visibility in the digital space.
We were particularly impressed by the clear presentation of the results and the straightforward explanation of the recommended actions – ranging from short-term optimizations to a long-term strategy for improved discoverability.
The importance of new developments, such as AI-powered search (GEO), was also explained in a practical way, giving us a much better understanding of the future requirements for a modern website.
The collaboration was professional, reliable, and very pleasant throughout.
Questions were answered quickly, and complex topics were explained in an easy-to-understand way.
Thanks to the concrete recommendations and the structured roadmap, we now have a clear direction for the further development of our digital presence.
We wholeheartedly recommend Found First and thank them for their outstanding support and advice!
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Don't Wait
Ready to see where your visibility is holding you back?
Send your website and a short note about your business.
We’ll take a look and let you know whether a Visibility Audit makes sense.
No pressure. No vague SEO promises. Just a clear first step towards better visibility.