Real People. Real Results
About Found First SEO
Found First SEO is a British-founded, Germany-based SEO and GEO consultancy helping businesses become easier to find, understand and trust across Google, Google Maps and AI search.
We help you and your business build visibility that leads somewhere: stronger authority, better enquiries, more qualified leads and long-term customer growth.
The goal is not traffic for the sake of traffic.
The goal is to help the right people find your business first.
Built on real search growth
12+
Years
Practical SEO, content strategy and search-led growth experience.
4.2M
Annual Views
Search-led content growth from real digital businesses.
100K+
App Downloads
Audience growth beyond website traffic.
80K+
Email Subscribers
Turning organic visibility into owned business assets.
Meet Dave Bell
Dave Bell is a British SEO consultant, GEO consultant and content strategist based in Germany.
He is the founder of Found First SEO and specialises in SEO, GEO, AI search visibility and full-funnel content strategy for the UK and German search markets.
Before Found First, Dave helped build and grow search-led content businesses, including Hurry The Food Up, one of the world’s largest vegetarian food websites.
That work reached more than 4.2 million annual views, 100K+ app downloads and an email audience of more than 80K subscribers.
This experience shapes how Found First works today: practical, strategic and focused on visibility that supports real business goals.
Why Found First exists
Years of building search-led businesses taught us a simple lesson:
Traffic alone is fragile.
Google updates, changing click behaviour, AI answers and shifting search habits have made random traffic less reliable than ever.
The businesses that win are not always the ones with the most visitors.
They are the ones that attract the right people, answer the right questions, build trust early and turn discovery into action.
Found First was created to help businesses do exactly that.
Not by chasing every new SEO trick.
Not by publishing mass-produced AI content.
Not by reporting vanity metrics that look impressive but do not help the business.
But by building clear, useful and commercially focused visibility across the full search journey.
Why trust Found First?
Proven search-led growth
Found First is built on practical experience, not theory. Dave has helped build search-led businesses that reached millions of annual views, 100K+ app downloads, huge email audiences and a large subscription model for members.
Deep search and content knowledge
We understand how visibility is built across the full customer journey, from early educational content to comparison pages, service pages, location pages and bottom-of-funnel pages that help people choose.
Founder-led strategy
Your audit is not handed off to a junior team or reduced to a one-click report. Found First work is shaped by senior SEO judgement: what matters, what can wait and what is most likely to improve visibility, trust and enquiries.
Specialists in the UK and German search markets
Found First focuses on the UK and German search markets.
That matters because search behaviour, language, trust signals and buyer expectations are not the same in every country.
A page that works in the UK may need a different structure, tone or proof angle in Germany.
A German service page may need different wording, local signals and reassurance before it converts.
Found First helps businesses build visibility with those differences in mind.
Full-funnel SEO: TOFU, MOFU and BOFU
Good SEO is not just blog content.
Found First helps businesses plan visibility across the full customer journey.
TOFU
Top-of-funnel content builds early awareness and trust of you and your products or services.
MOFU
Middle-of-funnel content helps people compare options, understand problems and weigh up solutions.
BOFU
Bottom-of-funnel content supports enquiries, decisions and sales through service pages, location pages, FAQs, pricing content, trust pages and audit pages.
This is how SEO becomes more than traffic.
It becomes a system for visibility, trust and better enquiries.
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For me, this has basically opened up a whole new world!I received a Visibility Audit from Found First for the website of my practice as a naturopathic psychotherapist in Hamburg, and I’m very impressed with the results.
For me, this has essentially opened up a whole new world…
…My new knowledge on topics such as content structure, internal linking, and SEO priorities is helping me position my practice more clearly and implement targeted measures to increase my visibility and reach more clients.
I particularly liked the well-organized presentation in the Content Plan as well as the clear structure of the various implementation phases.
From simple “quick fixes” like optimizing the Google Business Profile to a detailed, long-term SEO strategy, everything was presented in a way that was easy to understand and practical.
Translated from German
⭐️⭐️⭐️⭐️⭐️
Thanks to the specific recommendations and the structured roadmap, we now have a clear directionWe were particularly impressed by the clear presentation of the results and the straightforward explanation of the recommended actions—ranging from short-term optimizations to a long-term strategy for improved discoverability.
The collaboration was professional, reliable, and very pleasant throughout.
Questions were answered quickly, and complex topics were explained in an easy-to-understand way…
…We can wholeheartedly recommend Found First and thank them for their outstanding support and advice!
Translated from German
⭐️⭐️⭐️⭐️⭐️
A real eye-openerThe visibility audit and the follow-up consultation with Found First were a real eye-opener for my Business English Service…
…Thanks to their professional guidance, my business now has a clear, long-term roadmap.
With the truly well-thought-out content strategy and concrete, practical recommendations, I finally feel confident that I can position my services professionally online and specifically improve my online visibility.
Now it’s time to put it into action, and I’m super motivated because I feel confident that I’ve finally understood how to go about it. Thank you so much, Dave!
Translated from German
Who is Dave Bell?
Dave Bell is a British SEO consultant, GEO consultant and content strategist based in Germany. He is the founder of Found First and specialises in SEO, GEO, AI search visibility and full-funnel content strategy for the UK and German search markets.
What is Found First SEO?
Found First is an SEO and GEO consultancy that helps businesses improve visibility and gain more potential customers through Google, Google Maps and AI search.
What does Found First specialise in?
Found First specialises in deep SEO audits, GEO audits, content strategy, AI search visibility, local SEO, technical SEO, competitor research and TOFU, MOFU and BOFU content planning.
Which markets does Found First work in?
Found First focuses on the UK and German search markets. It helps businesses that want to improve visibility in one or both markets.
Ready to understand your visibility?
If you want to know where your website is losing opportunities, start with a Visibility Audit.
Send your website and a short note about your business. We’ll take a look and let you know whether an audit makes sense.
No pressure. No vague SEO promises. Just a clear first step towards better visibility.